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Community Contribution

Community Contribution

The ADreach Group's entrepreneurial vision is underpinned by a commitment to sustainable social development initiatives. We remain dedicated to the resourceful but responsible development of innovative upliftment initiatives that serve the commercial needs of councils, clients, consumers and the community at large.

The following programmes are among the Group's ongoing social development initiatives:


Illegal poster clean-ups and law enforcement
The ADreach Group is dedicated to the maintenance of clean and attractive South African streetscapes. We are actively involved in relieving the burden on Councils for the enforcement of outdoor advertising and signage by-laws. ADreach works closely with various municipalities nationally for the ongoing removal of illegal signs and posters across the Country.

In certain areas, the Group's involvement extends to legal enforcement of by-laws via prosecution and the issuing and collection of fines; thus further assisting municipalities in the conservation of high quality public environments.

Community Awareness Messaging
ADreach regularly extends support to various organisations for the delivery of important health, road safety and environmental messages to benefit communities as a whole.

The highly successful Arrive Alive Street Pole Ads campaign is an example of a national campaign designed to deliver essential road safety messages that encourage road users to take responsibility for their safety on our roads.


Crime Line
The ADreach Group is a proud sponsor of Primedia's Crime Line Campaign.

This anti-crime initiative allows every citizen in SA to play a proactive role in fighting crime by providing detailed information to an anonymous tip-off service via SMS (32211); or on-line at www.crimeline.co.za.

ADreach's R1.6-million Crime Line sponsorship comprises 400 Street Pole Ads that flight in locations across Johannesburg.


SCARC
An officially certified Socio Economic Development initiative, the Soweto Canoe & Recreation Club (SCARC) was established in 2003 by one of The ADreach Group's founding members. Located in the heart of Soweto at Orlando Dam, SCARC aims to create opportunities for SA's youth to access a better life through involvement in sporting activities.

SCARC endeavours to promote, develop and co-ordinate the sport of canoeing for previously disadvantaged individuals at both a social and competitive level.


In addition to teaching its members how to swim and participate in various watersport activities; SCARC aims to foster competencies such as sportsmanship, team work, discipline and goal-setting that will equip its members with the vital life-skills to become economically active in their chosen field. Since the Club's inception more than three hundred Soweto kids have been taught how to swim through an affiliated swimming programme at Power Park.

A core membership of more than 30 paddlers regularly attend training sessions, weekly time trials, and successfully participate in major races across the country. Top athletes are competing well on an international level and the Club's top 3 athletes have represented SA overseas.