On Thursday 14 July members of ADreach, together with various SCARC (Soweto Canoe and Recreation Club) representatives, attended a blanket hand-out which saw five of Soweto's disadvantaged day care centres receive much-needed blankets to keep each individual child warm during the winter months. Remaining blankets were distributed amongst some of the other children from the area.
In attendance were Roshney Ramdin, Ronel Botha and Hermanus Havenga of ADreach, as well as SCARC Chairman Nkosi Mzolo, accompanied by several other SCARC members. The five schools that received the blankets included Embizweni Day Care Centre, Eluthandweni Pre-school, Motsoaledi Pre-school, Nokhaya's Day Care Centre and Nomalanga Day School. This charitable act was made possible through ADreach, who in association with SCARC and B&B Markets initiated a blanket pledge drive, hosted at the Rosebank Rooftop Market between 26 June and 10 July.
Residents of Johannesburg and surrounding areas were encouraged and invited, via various channels, to drop off their new blankets or to purchase one on site to be added to the donations. One such communication medium took the form of a Facebook 'Pledge Page'. Further to this, the initiative was also promoted via ADreach Street Pole Ads flighted across Johannesburg.
Over the three-week period, R10 000 in Rosebank Rooftop Market shopping vouchers were handed out as prizes to some lucky donators, while each and every generous donation was rewarded with a cup of coffee and muffin.
According to ADreach Marketing Manager, Ronel Botha, "It was such a heart-warming experience to be able to give something back to the people and to observe the generosity of individuals. What was even more endearing was to bear witness to the youngsters from SCARC as they went into their own communities and interacted with the little children."
Says Botha, "We want to thank all who contributed for their donations and want to assure them that each and every blanket is making a significant difference.
In attendance were Roshney Ramdin, Ronel Botha and Hermanus Havenga of ADreach, as well as SCARC Chairman Nkosi Mzolo, accompanied by several other SCARC members. The five schools that received the blankets included Embizweni Day Care Centre, Eluthandweni Pre-school, Motsoaledi Pre-school, Nokhaya's Day Care Centre and Nomalanga Day School. This charitable act was made possible through ADreach, who in association with SCARC and B&B Markets initiated a blanket pledge drive, hosted at the Rosebank Rooftop Market between 26 June and 10 July.
Residents of Johannesburg and surrounding areas were encouraged and invited, via various channels, to drop off their new blankets or to purchase one on site to be added to the donations. One such communication medium took the form of a Facebook 'Pledge Page'. Further to this, the initiative was also promoted via ADreach Street Pole Ads flighted across Johannesburg.
Over the three-week period, R10 000 in Rosebank Rooftop Market shopping vouchers were handed out as prizes to some lucky donators, while each and every generous donation was rewarded with a cup of coffee and muffin.
According to ADreach Marketing Manager, Ronel Botha, "It was such a heart-warming experience to be able to give something back to the people and to observe the generosity of individuals. What was even more endearing was to bear witness to the youngsters from SCARC as they went into their own communities and interacted with the little children."
