Sunshine Association is committed to the development and inclusion of children with disabilities and delays – intellectual, developmental, physical- in partnership with families and communities.
In 1976 a group of concerned mothers, headed by Sylvia Langenhoven, got together to form a small playgroup for their young children who where mentally disabled. One of the aims of this group was early intervention and stimulation for the children, and support for the parents, particularly the mothers who were able to have a break a couple of mornings a week, as they took turns in running the playgroup. The Parktown North Methodist Church generously allowed the use of their premises in 7th Avenue rent free.
Today the Sunshine Association is a dynamic, progressive and innovative Non—Profit organisation in the field of intellectual disability, offering diverse services at many levels. All developments and services offered by the organisation are a direct response to the needs identified in the communities.
What makes our organisation different is our passion for children with intellectual disabilities, a holistic approach and our dedicated staff compliment who go out of their way to better understand and service the special needs of individual children.
To this end, ADreach recently provided support to the Sunshine Association, in the form of 30 street pole ads, to the value of R184 000. The Sunshine Association is a care centre committed to the development and inclusion of children with disabilities and delays – intellectual, developmental, physical - in partnership with families and communities.
This campaign drive is aimed at generating awareness of the home and its various needs, and will be executed throughout the west, East and Northern suburbs of Johanneburg until the end of October.
Phiri continues to say;
According to the Department of Social Development Minister Zola Skweyiya, the number of orphaned children in South Africa is currently estimated at 1.5 million. It is uncertain how many orphans there are in the Northern Cape and in Kimberley specifically, but what is known, is that, in accordance with South African figures, the numbers are steadily rising.
Recent data published by the United Nations Children's Fund (UNICEF) states that, although the reasons may vary greatly, separation from parents and family is usually detrimental for the overall wellbeing and development of the child. Children without the guidance and protection of their primary caregivers are often more vulnerable and at risk of becoming victims of violence, physical abuse, trafficking, exploitation and even death. Surviving children may face malnutrition, illness, physical and psychosocial trauma, and impaired cognitive and emotional development, discrimination or other abuses.
With the ever-increasing rate of occurrence of child abuse and abandonment in South Africa, there is a definite increasing demand for greater awareness as well as educational campaigns focused primarily on family planning and the need that exists for public assistance. It was with this in mind that ADreach entered into this crusade with the Kestell Children's home.
Le Roux concludes by saying;
Today the Sunshine Association is a dynamic, progressive and innovative Non—Profit organisation in the field of intellectual disability, offering diverse services at many levels. All developments and services offered by the organisation are a direct response to the needs identified in the communities.
What makes our organisation different is our passion for children with intellectual disabilities, a holistic approach and our dedicated staff compliment who go out of their way to better understand and service the special needs of individual children.
- Campaign Details - Campaign to run from 1.05.11 - 31.10.11
- Value of the campaign - R183 960 ex vat
- How man posters were erected? - 30 Street Pole ads
- Where were these posters erected? - Around south, north and west JHB
- How and why did ADreach choose to get involved with the Sunshine Association? -
- Who provided / sponsored the print? - they paid their own print & production
ADreach reaches out to orphaned children in the Northern Cape Province
As part of its committed CSI drive and longstanding devotion to society as a whole, ADreach is committed to making a genuine difference to South Africa, and this means playing a part in both the social and economic development of the country through sponsorships or donations, and of course, hands-on involvement.To this end, ADreach recently provided support to the Sunshine Association, in the form of 30 street pole ads, to the value of R184 000. The Sunshine Association is a care centre committed to the development and inclusion of children with disabilities and delays – intellectual, developmental, physical - in partnership with families and communities.
This campaign drive is aimed at generating awareness of the home and its various needs, and will be executed throughout the west, East and Northern suburbs of Johanneburg until the end of October.
"The Home is tremendously grateful for this invaluable contribution, and plans to use this opportunity to highlight the plight of neglected, abused and exploited children, particularly within the Northern Cape Province. Through our street pole advertising campaigns we will be calling on the community, as a whole, to get actively involved in identifying and supporting vulnerable children and those at risk,"says Jannie le Roux, Marketing and Development Representative at the Kestell Children's Home.
Phiri continues to say;
"What makes our organisation different is our passion for children with intellectual disabilities, a holistic approach and our dedicated staff compliment who go out of their way to better understand and service the special needs of individual children. Our main focus with this campaign will be to generate awareness amongst the residents of johannesburg as to the various needs of these youngsters, and to encourage them to possibly consider fostering a child or simply giving a donation of clothes, toiletries or toys."
According to the Department of Social Development Minister Zola Skweyiya, the number of orphaned children in South Africa is currently estimated at 1.5 million. It is uncertain how many orphans there are in the Northern Cape and in Kimberley specifically, but what is known, is that, in accordance with South African figures, the numbers are steadily rising.
Recent data published by the United Nations Children's Fund (UNICEF) states that, although the reasons may vary greatly, separation from parents and family is usually detrimental for the overall wellbeing and development of the child. Children without the guidance and protection of their primary caregivers are often more vulnerable and at risk of becoming victims of violence, physical abuse, trafficking, exploitation and even death. Surviving children may face malnutrition, illness, physical and psychosocial trauma, and impaired cognitive and emotional development, discrimination or other abuses.
With the ever-increasing rate of occurrence of child abuse and abandonment in South Africa, there is a definite increasing demand for greater awareness as well as educational campaigns focused primarily on family planning and the need that exists for public assistance. It was with this in mind that ADreach entered into this crusade with the Kestell Children's home.
Le Roux concludes by saying;
"The dedicated and passionate involvement from both ADreach and Northern Cape Signs is greatly appreciated, and even if we are able to get a handful of individuals to consider the notion of providing foster care to an orphaned child, this campaign will have been a great success."
