As part of its committed CSI drive and longstanding devotion to society as a whole, ADreach is providing support to the Sunshine Association, in the form of a sponsorship comprising 30 Street Pole Ads, to the value of R184 000.
The Sunshine Association, in partnership with parents and communities, comprises five Johannesburg-based training and early intervention centres committed to the development and inclusion of children with intellectual, physical and developmental disabilities and delays.
The Sunshine Association campaign drive is specifically aimed at creating awareness and generating finances to support these centres and their various needs, and will be flighted throughout south, east and northern Johannesburg.
This campaign will run from early May to late October 2011 and consists of three Street Pole Ads placed in succession, so as to convey a unified message.
The first poster makes the statement that 'all children have dreams'; referring to the hopes and ambitions that most young children have for their futures. The second poster states that, 'some children have obstacles'; alluding to the fact that many children face barriers along the way, making their aspirations that much harder to achieve. The third and final poster invites the public to assist these children in 'realising their dreams', by sending an sms charged at R10, to serve as a donation to the Association.
According to Ruth Phiri, of the Sunshine Association,
Phiri continues to say that,
What makes the Sunshine Association different is their passion for children with intellectual disabilities, a holistic approach and our dedicated staff compliment who go out of their way to make sure that these young people get as much as possible out of life.
One of the primary aims of the Sunshine Association has always been providing early intervention and stimulation for children with disabilities, as well as support for the parents of these children.
According to the South African White Paper, concerning the Integrated National Disability Strategy, Early intervention is an effective way to help children catch up or address specific developmental concerns as soon as possible in their lives. Children with disabilities who receive early intervention services show significant developmental progress as early as one year later, and families report increased confidence in their ability to deal with their child.
The fact of the matter is that, the earlier we identify children with disabilities and provide highly effective evidence-based interventions, the better chance they have of reaching their full potential.
It is with this in mind that ADreach made the decision to take part in this campaign in collaboration with the Sunshine Association.
Phiri concludes in saying,
The Sunshine Association campaign drive is specifically aimed at creating awareness and generating finances to support these centres and their various needs, and will be flighted throughout south, east and northern Johannesburg.
This campaign will run from early May to late October 2011 and consists of three Street Pole Ads placed in succession, so as to convey a unified message.
The first poster makes the statement that 'all children have dreams'; referring to the hopes and ambitions that most young children have for their futures. The second poster states that, 'some children have obstacles'; alluding to the fact that many children face barriers along the way, making their aspirations that much harder to achieve. The third and final poster invites the public to assist these children in 'realising their dreams', by sending an sms charged at R10, to serve as a donation to the Association.
According to Ruth Phiri, of the Sunshine Association,
"This campaign provides a wonderful opportunity to raise the much needed funding which will enable children with disabilities access to our services, which parents are often unable to afford due to unemployment and poverty. This fundraising will also allow us to continue providing nutritious meals to these children, many of whom are on medication and require proper feeding."
Phiri continues to say that,
"The Sunshine Association is tremendously grateful for this invaluable contribution and also plans to use this opportunity to create awareness around disability and the services offered by the Sunshine Association, which are aimed at supporting and strengthening children with disabilities, as well as their families and communities."
What makes the Sunshine Association different is their passion for children with intellectual disabilities, a holistic approach and our dedicated staff compliment who go out of their way to make sure that these young people get as much as possible out of life.
One of the primary aims of the Sunshine Association has always been providing early intervention and stimulation for children with disabilities, as well as support for the parents of these children.
According to the South African White Paper, concerning the Integrated National Disability Strategy, Early intervention is an effective way to help children catch up or address specific developmental concerns as soon as possible in their lives. Children with disabilities who receive early intervention services show significant developmental progress as early as one year later, and families report increased confidence in their ability to deal with their child.
The fact of the matter is that, the earlier we identify children with disabilities and provide highly effective evidence-based interventions, the better chance they have of reaching their full potential.
It is with this in mind that ADreach made the decision to take part in this campaign in collaboration with the Sunshine Association.
"ADreach's service delivery was excellent and very professional. Also, their patience and willingness to help us develop an understanding in view of deciding which product was suitable to our needs is commendable," says Phiri.
Phiri concludes in saying,
"Although it is still too early in the campaign to comment on monetary results, the feedback that we have received from our stakeholders is positive and relates to a high quality presentation and clear focus."
