ADreach's first ever sponsorship of the Integrated Campaign Category at the 2010 Loerie Awards in Cape Town signaled the start of a new project for the media group that promises big rewards for creative stars.
From 2011, ADreach will be sponsoring a new category at the Loerie Awards: the Street Pole Ad category. The winner of the gold Loerie in this category will have his or her campaign entered into the outdoor advertising category at the Cannes Lions International Advertising Festival. In addition, the winner gets an all expenses paid trip for two to attend the event in Cannes!
ADreach sees this is as the ideal way to drive creativity in South Africa's outdoor media industry and believes it will promote and reward excellence in outdoor creative execution; specifically acknowledging the appropriate application of creative to Street Pole Ads as a unique and highly effective outdoor media product.
The repetitive nature of street pole ads (being able to spread a message over three consecutive advertising boards) lends itself to creative expression and flexibility.
When the call to enter the Loerie Awards is announced early next year, creatives are reminded to bear this new opportunity in mind and submit all street pole advertising. In addition to the newly formed Street Pole Ad category, ADreach will in 2011 once again sponsor the Integrated Campaign Category.
For more information on the ADreach Group's range of powerful, innovative media solutions, please visit www.adreach.co.za or call 0800 OUTDOOR / (011) 341-4200
From 2011, ADreach will be sponsoring a new category at the Loerie Awards: the Street Pole Ad category. The winner of the gold Loerie in this category will have his or her campaign entered into the outdoor advertising category at the Cannes Lions International Advertising Festival. In addition, the winner gets an all expenses paid trip for two to attend the event in Cannes!
ADreach sees this is as the ideal way to drive creativity in South Africa's outdoor media industry and believes it will promote and reward excellence in outdoor creative execution; specifically acknowledging the appropriate application of creative to Street Pole Ads as a unique and highly effective outdoor media product.
The repetitive nature of street pole ads (being able to spread a message over three consecutive advertising boards) lends itself to creative expression and flexibility.
When the call to enter the Loerie Awards is announced early next year, creatives are reminded to bear this new opportunity in mind and submit all street pole advertising. In addition to the newly formed Street Pole Ad category, ADreach will in 2011 once again sponsor the Integrated Campaign Category.
For more information on the ADreach Group's range of powerful, innovative media solutions, please visit www.adreach.co.za or call 0800 OUTDOOR / (011) 341-4200
