ADreach has set a new benchmark in innovation with the latest street pole advertising campaign developed for Maille Mustard, the elite French mustard, distributed by Patley's South Africa. By integrating standard two-dimensional posters with more three-dimensional die-cut visuals, the company truly has raised the outdoor advertising platform to new heights.
The creative prowess and agility displayed in the design of the Maille Mustard street pole ads is thanks to Penquin International's concept. This campaign, which ran during September and October, comprised three street pole ads placed in sequence. The first ad introduces Maille Mustard with a simple product shot and the straightforward, yet classic slogan, 'Originale Mustard Grain".
The following ad depicts a veritable feast, coupled with another product shot. The suggestion is that, by including Maille Mustard in one's meal, any meal can be transformed into a grand banquet.
The Piece de resistance is the third and final board, which incorporates an especially eye-catching die-cut spoon that stands out against the background of a standard two-dimensional poster, displaying an image of Maille Mustard, along with the slogan, 'Oh Maille goodness'.
Kami Naidoo of Penquin International, marketing agency responsible for the Maille brand, says, "In my opinion, Penquin's graphic department has done a spectacular job on the actual graphics and should be proud of their work on this project. They managed to make the artwork both eye-catching and distinctive when compared to ordinary pole ads."
According to Mark Castel, National Sales Manager of ADreach, "This particular campaign has proved hugely successful in terms of recognition, as commuters have started to identify the Maille brand and its products thanks to the street pole ads. Due to their visibility, street pole ads have always been a hugely effective means by which to achieve brand recognition. Add to this the implementation of die-cutting. And, almost instantaneously, a campaign is bound for success."
With regards to the production and assembly, Castel says, "We make the die-cut out of chromadek sheeting and attach it to the street pole with an adapted bracket."
"This is one of the many creative options being offered by ADreach, along with reflective vinyl, which is great for night viewing, as well as pole wrapping."
According to Castel, "The Maille Mustard campaign has been greatly enhanced by the implementation of die-cuts, which undeniably creates the type of impact usually found only on large billboards."
Castel states that "The Maille Mustard campaign was an example of the flexibility that ADreach has to offer. It is this form of progressive thinking that ensures the longevity of street pole ads as an exciting option in the out of home media segment, allowing for truly creative concepts to be developed and executed."
The creative prowess and agility displayed in the design of the Maille Mustard street pole ads is thanks to Penquin International's concept. This campaign, which ran during September and October, comprised three street pole ads placed in sequence. The first ad introduces Maille Mustard with a simple product shot and the straightforward, yet classic slogan, 'Originale Mustard Grain".
The following ad depicts a veritable feast, coupled with another product shot. The suggestion is that, by including Maille Mustard in one's meal, any meal can be transformed into a grand banquet.
The Piece de resistance is the third and final board, which incorporates an especially eye-catching die-cut spoon that stands out against the background of a standard two-dimensional poster, displaying an image of Maille Mustard, along with the slogan, 'Oh Maille goodness'.
Kami Naidoo of Penquin International, marketing agency responsible for the Maille brand, says, "In my opinion, Penquin's graphic department has done a spectacular job on the actual graphics and should be proud of their work on this project. They managed to make the artwork both eye-catching and distinctive when compared to ordinary pole ads."
According to Mark Castel, National Sales Manager of ADreach, "This particular campaign has proved hugely successful in terms of recognition, as commuters have started to identify the Maille brand and its products thanks to the street pole ads. Due to their visibility, street pole ads have always been a hugely effective means by which to achieve brand recognition. Add to this the implementation of die-cutting. And, almost instantaneously, a campaign is bound for success."
With regards to the production and assembly, Castel says, "We make the die-cut out of chromadek sheeting and attach it to the street pole with an adapted bracket."
"This is one of the many creative options being offered by ADreach, along with reflective vinyl, which is great for night viewing, as well as pole wrapping."
According to Castel, "The Maille Mustard campaign has been greatly enhanced by the implementation of die-cuts, which undeniably creates the type of impact usually found only on large billboards."
Castel states that "The Maille Mustard campaign was an example of the flexibility that ADreach has to offer. It is this form of progressive thinking that ensures the longevity of street pole ads as an exciting option in the out of home media segment, allowing for truly creative concepts to be developed and executed."
