The ADreach Group continues to demonstrate its green conscience by donating used Supalite skins to Bloomin' Bags for recycling into a high quality range of unique and trendy bags. In order to continue this green streak, the company has introduced the use of reflective vinyl in the production of street pole ads, thereby further reducing their carbon footprint.
Through the Bloomin' Bag initiative, ADreach is not only reducing the impact of used billboard material on the environment; but has also contributed towards the creation of jobs for previously unemployed women who now earn their living making fabulous designer bags.
According to the founder of Bloomin' Bags, the fast-growing entrepreneurial enterprise, Nina Bloom, billboard skins are not recyclable and most of them end up in landfills, adding to toxic waste.
Nina says, "Bloomin' Bags was born of a passion to contribute towards a cleaner environment. We are elated at the prospect of doing so by repurposing a once useless product into something functional and exciting."
According to Nina, billboard vinyl makes fantastic bags as it is strong, durable and waterproof; and the unique advertising creations that once graced a billboard easily become colourful, one-of-a-kind fashion masterpieces.
Another way in which ADreach is demonstrating its environmental conscience is through the medium of reflective vinyl skins. By making use of reflective vinyl in the production of street pole ads, the need for backlighting is eliminated, as the vinyl is highly visible after dark. This is because it has a metallic, reflective base that causes it to reflect back light which is shone on it.
According to Brad Fisher, CEO of ADreach, "Reflective vinyl is the more responsible option for a number of reasons. Firstly, they consume no electricity and no electrical connections are needed. Also, because they only reflect towards a direct light source, there is no distraction to residents."
"A cleaner greener environment can be achieved only through the sustained demonstration of social responsibility and environmental awareness by corporates. We applaud the ADreach Group for their contribution towards a greener legacy and implore other companies to follow their lead," concludes Nina.
Through the Bloomin' Bag initiative, ADreach is not only reducing the impact of used billboard material on the environment; but has also contributed towards the creation of jobs for previously unemployed women who now earn their living making fabulous designer bags.
According to the founder of Bloomin' Bags, the fast-growing entrepreneurial enterprise, Nina Bloom, billboard skins are not recyclable and most of them end up in landfills, adding to toxic waste.
Nina says, "Bloomin' Bags was born of a passion to contribute towards a cleaner environment. We are elated at the prospect of doing so by repurposing a once useless product into something functional and exciting."
According to Nina, billboard vinyl makes fantastic bags as it is strong, durable and waterproof; and the unique advertising creations that once graced a billboard easily become colourful, one-of-a-kind fashion masterpieces.
Another way in which ADreach is demonstrating its environmental conscience is through the medium of reflective vinyl skins. By making use of reflective vinyl in the production of street pole ads, the need for backlighting is eliminated, as the vinyl is highly visible after dark. This is because it has a metallic, reflective base that causes it to reflect back light which is shone on it.
According to Brad Fisher, CEO of ADreach, "Reflective vinyl is the more responsible option for a number of reasons. Firstly, they consume no electricity and no electrical connections are needed. Also, because they only reflect towards a direct light source, there is no distraction to residents."
"A cleaner greener environment can be achieved only through the sustained demonstration of social responsibility and environmental awareness by corporates. We applaud the ADreach Group for their contribution towards a greener legacy and implore other companies to follow their lead," concludes Nina.
